About Esteban

Product driven by marketing and design.

Esteban has researched industries, designed products, and in multiple industries B2B and B2C products.

By applying skills from design and market research and experience in multiple markets to gain a deep understanding of customer's needs and trends in each industry worked.

K-Startup Grand Challenge
Marketing, design and tech

Esteban has set strategy, and worked collaboratively with business and engineering teams to ensure the successful delivery of products in Spain, Ecuador, South Korea and Germany.

Esteban applies hands-on knowledge accumulated over +15 years of experience in different roles in the marketing vertical. Including corporate and startup experience.

Product Management

Designed and launched in various countries.

In the tech industry :

  • B2B Agile development:
    User interviews, eliciting requirements, personas, use cases, roadmap elaboration, product concept, prototypes, backlog management, kanban and scrum. | Trello, Confluence, Jira. See Shush and pendulum.health
  • B2B Front-end development:
    CSS, HTML, JavaScript. Gatsby, ReactJS (ES6 JS), Wordpress (PHP), Python (Django, Wagtail), Bootstrap. | Visual Studio, Git, Hotjar, Pendo, Google Analytics. See Werkit

In the exports industry:

  • B2C Product design and launch:
    Research, strategy, packaging, legislation compliance (local and FDA), demand generation, promotional material, events, trade fairs, exports.
    See Celifood

Marketing Management

Educated in Business.

Graduate Degree in Business Administration Madrid, Spain [Universidad Rey Juan Carlos]

Digital Marketing:

  • B2C Promotion:
    SEO, SEM, SMM. Google Analytics, Hotjar
  • B2B Collaterals:
    Touch point strategy, website, landing pages, copywriting, success stories, product specs. | CMS: Django, Odoo, Wordpress, Joomla HubspotCRM, MS Office, Google Drive, SQL, Tableau.

Traditional Marketing:

  • B2C Demand Generation:
    User interviews, market analysis, competitor analysis, marketing strategy.
  • B2C Go-to-Market:
    Positioning, branding, promotion strategy, sponsorship, exhibitions, trade fairs, advertising, ATL and BTL.

Design and Art Direction

Educated in Art Direction.

Art Direction and Graphics Design Madrid, Spain, [CICE]

  • Photography: Digital Photography, Lightning Techniques || Adobe Photoshop, Adobe Lightroom, Affinity Photo. See RdC
  • Print: Logo Design, Banners, Leaflets, Catalogues || Adobe InDesign, Affinity Publisher, Adobe Illustrator, Affinity Designer.
  • Media: Video Capture, Video Edition || Adobe Premiere, iMovie