/projects

Casa Latina

Seoul | 2018 November |

projectbrandingphotography

A restaurant that connects people and cultures

The lighthouse concept

The restaurant sits atop a building on a hill that overlooks the Hapjeong area of Seoul.

Owned by a couple that has lived for over 12 years in Korea and are well known and loved by all the community.

Request

The original design lacked personality. I wanted to emphasize the importance of their place as a beacon that connects people.

The location of the restaurant as a penthouse gave me the perfect idea to work with: a lighthouse.

Brand design

Delivered

The new style was retro with references to a stamp. A new menu offering was also photographed and launched along the brand.

Brand design Brand design Brand design Brand design Brand design