Seoul | 2019 November | Government
Branding for a Chamber of Commerce
A unified Chamber of Commerce
Korea is a powerhouse in trade with limited natural resources. An interesting market for the resource rich bloc of Latin America.
The Latin American Chamber of Commerce grouped together to support enterprises entering Korea, a country where trust from verified contacts is key to business.
A change of style
The Latamcham had to represent various countries with very diverse history and style yet maintain references to the local market. To achieve this the rose, one of Colombia's and Ecuador's biggest exports was chosen as the core isotype. The colors needed to reference the Taegukgi, Korea's flag, and their national interpretation of the YingYang.